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Jay Johnson
Fitness Trainer, Dallas Cowboys Cheerleaders and Corporate America
Jay Johnson is a transformative fitness leader, corporate trainer, and motivational speaker renowned for uniting organizations and individuals in the pursuit of personal and collective excellence. With a unique blend of fitness solutions tailored to corporate groups and personal clients, Jay offers an unparalleled experience that drives both individual growth and organizational success. His extensive expertise spans across fitness programs, motivational speaking, and personalized lifestyle coaching, creating healthier, fitter, and more fulfilling journeys for those he works with. By partnering with Jay, organizations tap into their limitless potential, fostering stronger teams and cultures of well-being.
The Path to Personal Excellence: Jay Johnson’s Inspiring Journey
Known as the exclusive trainer for the Dallas Cowboys Cheerleaders, Jay Johnson is an exceptional figure in the competitive world of fitness training. His career is distinguished not only by his industry accomplishments but by a life shaped by diverse experiences, including attending a segregated elementary school in Mississippi and living in various countries including The Philippines, Korea, and Germany. Jay’s early experiences were further enriched by attending high school with NFL Hall of Famer Ronnie Lott in Southern California.
As a proud military child, Jay’s dedication to service led him to enlist on his 17th birthday, attending Advanced Basic Training alongside rapper and actor Ice-T. His commitment to excellence and empowering others is a core part of his journey, inspiring individuals to reach their full potential.
In the fitness training world, few can boast the elite clientele that Jay has worked with. His commitment to tailoring fitness journeys to the unique needs of each client has earned him the trust of top athletes, business executives, and entertainment figures alike. Among his impressive list of clients are Hall of Famer Deion “Prime Time” Sanders, Super Bowl MVP Larry Brown, and three-time Super Bowl winner Daryl “Moose” Johnston. Jay’s approach goes beyond physical training; he helps clients reach new heights in every aspect of their lives, making a lasting impact in their personal and professional growth.
Jay’s influence also extends into the business realm, where he has worked closely with notable personalities like Charlotte Jones, NFL executive and Dallas Cowboys owner. He played a pivotal role in helping Charlotte achieve an impressive Army Fitness Test performance and served as a key figure in shaping the Dallas Cowboys Cheerleaders’ 8-billion-dollar brand. His ability to drive transformation is also seen in his work with entrepreneurs like Robin McGraw (wife of Dr. Phil), Johnny Delavaldene (Owner of Crunch Fitness and CEO of Cowboys Fit Health Clubs), and many others in sports, entertainment, and business.
Beyond the high-profile figures, Jay’s reach extends into the broader community. His recognition as a Community Influencer and his role as a member of the Ross Perot Military Advisory Board showcase his commitment to public health and well-being. As the Official Trainer of City Hall, awarded by former Dallas Mayor Mike Rawlings, Jay’s positive influence on public health has been widely recognized. His work has been featured in numerous top publications, including Men’s Journal, Muscle & Fitness, Cosmopolitan, Maxim, and The Wall Street Journal.
Jay’s career spans both individual and corporate fitness programs, having implemented wellness initiatives for companies like Mary Kay, AT&T, Verizon, Dallas Cowboys, Omni Hotels, and Bank of America. His fitness programs have reached over 500,000 individuals in the Dallas/Fort Worth metroplex alone, and his online platform, Jaysbootcamp.com, has influenced millions worldwide.
His groundbreaking contribution to the Bootcamp movement has redefined fitness training, earning recognition from top outlets such as Spry Magazine, Competitor Magazine, and Wall Street Journal. His team of fitness professionals has transformed corporate health culture across major companies, shaping healthier, more engaged workforces.
Jay’s passion for fitness and community health, combined with his unique ability to inspire, empowers individuals and organizations to push past limitations and embrace their full potential.
ACHIEVEMENTS
Best Workout in Dallas by “D Magazine”
BEST BOOTCAMP IN TEXAS COMPETITOR MAGAZINE
Cowboys Fan Club Featured Trainer-
Top 4 Videos in Amazon’s “Top 20 Workout Videos”
Highest Viewed Episode of ABC’s “Wife Swap”
Watch us on CMT’s “Making the Team”
Men’s Journal’s “Best Job in America”, Cosmopolitan, Wall Street Journal, Fox & Friends, MTV, NightLine.
Dallas Biz Journal “Healthiest workplace in Dallas 4 years” Hill & Wilkerson our Client
Retired Army Paratrooper!

PAST CLIENTS
Official Trainer of America’s Sweethearts: The Dallas Cowboys Cheerleaders.
Official Trainer for The City of Dallas
Official Trainer for “Americas Team” Employees
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