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Jeff Martinovich
When Not If: A CEO’s guide to Overcoming Adversity
Jeff Martinovich built a billion-dollar investment firm from scratch, only to watch it collapse after being wrongly indicted. Standing firm in his beliefs, he rejected three federal plea offers and demanded a trial against the United States Government. Despite being convicted and sentenced to 14 years in a violent, 4,000-man prison, Jeff refused to give up. Ruined, broke, and desperate, he taught himself federal criminal law, represented himself in court, and successfully reversed the court’s decisions five times. He even removed two federal judges and made it home seven years earlier than expected, surviving one miracle after another.
A U.S. Air Force First Gulf War veteran, Forbes Books-featured author, and writer of a #1 Amazon bestseller, Jeff now shocks and educates audiences on the trench warfare needed to survive—and thrive—through strength, resilience, and intelligence. His mission is to teach CEOs, business leaders, and entrepreneurs the hard-earned lessons he learned so that they can avoid the pitfalls he never saw coming, and better protect their companies and families from dangers they might never expect.
In his keynote, Cautionary Tale: This Could Happen to You Next Tuesday, Jeff shares the harrowing journey of defending his innocence against a government system determined to destroy his life. He offers invaluable lessons from his fight for freedom and justice, warning that even the most successful leaders must be prepared for life’s unexpected “black swan” events. He emphasizes that everyone will eventually face overwhelming challenges, and by preparing now—embracing fear, risk, and resilience—leaders will be equipped to turn disadvantages into advantages when the time comes.
While Jeff’s talks are both wildly entertaining and deeply personal, they are also packed with actionable lessons and insights that leaders can apply immediately, no matter their business or personal station in life.
TOPICS
IT’S NOT A MATTER OF IF, BUT WHEN
Be better prepared than I was!
TURNING DISADVANTAGES INTO ADVANTAGES
Not only surviving extreme adversity but thriving because of it!
Workshops: 40 Business Leadership Mistakes I made when the Black Swan showed up in my Reception Room

PAST CLIENTS
Service Academy Global Entrepreneur Summit (SAGES) (Keynote – 200 Business Leaders, D.C.)
Austin Bruins NAHL Hockey Team
Service Academy Business Mentor (SABM) Network
Radz Capital, LLC Investment/Capital firm
ISID Construction firm
10X Vets Network
Young Presidents’ Organization (YPO)
FINRA: Small Business National Committee
BodyK, LLC Medical Device firm
Combat Bound, LLC Defense Technology
Big Brothers Big Sisters, Virginia
The Children's Village, Virginia
55 Industries, Aerospace firm
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