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Michael Hoffman, CSP
Own It! And ignite the customer experience on purpose!
Michael Hoffman is the President of Igniting Performance, a Dallas-based company that specializes in sales, customer loyalty, and leadership training. With over 20 years of experience, Michael has delivered highly interactive professional speaking engagements and customized training to organizations both domestically and internationally.
Known for his dynamic delivery style, Michael ensures that his message resonates deeply with his audiences, empowering them with the tools and mindset to excel in their roles. His signature approach, OWN IT-ship, encourages individuals to take responsibility for their jobs and approach their work with a sense of purpose and professionalism. Michael firmly believes that business is about people and that the way we engage with both internal and external customers is the key to standing out from the competition.
Michael’s training philosophy emphasizes a blend of the right tools and the right motivation. While motivation alone can be short-lived, Michael provides the practical tools and the enthusiasm necessary to drive lasting results. His passionate approach to business has earned him the loyalty of repeat clients, including Bank of Montreal, Aflac, ALLTEL, KRLD Radio, Ericsson, SYSCO Foods, Dreyer’s Grand Ice Cream, and Comcast, among many others.
Outside of his professional work, Michael is a devoted husband of 35 years, a father to four remarkable children, and a grandfather to three amazing grandchildren. He is also a proud lover of laughter (and doughnuts).
Michael and his family reside in Carrollton, Texas, where he continues to inspire others with his infectious energy and commitment to excellence.
TOPICS
OWN IT! Igniting a Front-Line, Customer-Experience Culture
OWN IT! FOR LEADERS: How to Lead & Ignite Your Team to OWN the Customer Experience
OWN IT! SALES: How OWNing the Conversation Can Result in More Sales and Long-Tem Customer Loyalty

PAST CLIENTS
Bank of Montreal (BMO)
AFLAC
IBM
HP
Centurly Link
Ernest & Young
MDRT
Whataburger
Sephora
Le Creuset
State Farm
CUNA Mutual Group
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