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Michael Treacy
Bestselling Author, Researcher, Entrepreneur and Business Adviser
Michael Treacy is the President and founder of Treacy & Company, bringing over 30 years of experience in helping companies achieve market leadership. His ideas on customer value propositions and growth disciplines have been utilized by companies around the world to reshape strategies, strengthen competitive positions, and dramatically improve both top- and bottom-line performance.
Mr. Treacy’s insights are shaped by his rich experiences as an academic at MIT, an advisor to some of the most successful firms of the past decade, and an entrepreneur who has founded and led several successful companies. Throughout his career, he has overcome nearly every obstacle to achieving exceptional company performance and building extraordinary firms.
Michael Treacy’s books have earned international recognition. In the 1990s, he introduced the concept of gaining a competitive advantage through value leadership in The Discipline of Market Leaders, a New York Times bestseller. This book outlines the principles of leadership in a competitive marketplace, emphasizing an unmatched customer value proposition delivered through a unique operating model design. These principles have been adopted by many companies, large and small, to drive their business strategies and create competitive advantages. A decade later, in Double Digit Growth, a Business Week bestseller, he demonstrated how rapid, steady, and profitable growth can be intentionally achieved.
Now, Mr. Treacy’s radically different thinking continues to lead the way, helping leaders assess global opportunities and navigate an unprecedented globalizing marketplace. This market landscape presents an assault from upstart competitors who are smart, motivated, and take the long view.
With the size of the global middle class set to triple, driven by rising standards of living across the globe, this demographic represents the opportunity of a lifetime. Companies that embrace the future and focus strategically will dominate, increasing scale, scope, and power. Those that fail to adapt risk falling behind.
Michael Treacy’s clear strategies help leaders in both large and small businesses, showing them how to rethink competition, customers, people, finance, and markets. He outlines pathways for global growth and market leadership. Mr. Treacy also applies his own advice through the venturing arm of his consulting and research firm, Treacy & Company, which applies his strategies to a portfolio of seven fast-growing companies with extraordinary results. Each year, they fund and launch at least one new start-up with the potential to be a game-changer in its respective market.
A former professor of management at the Sloan School of Management at the Massachusetts Institute of Technology, Michael Treacy has published numerous articles in leading magazines and journals over the past two decades and is a frequent contributor to the Harvard Business Review. He is also currently engaged in a major research study focused on the performance discipline that enables certain companies to routinely achieve high performance—whether in growth, cost control, safety, or other important goals—while other firms struggle with inconsistent results.
Mr. Treacy holds a PhD from MIT and an engineering degree from the University of Toronto. He has served as a board member for several leveraged buyouts and new ventures. Mr. Treacy resides in Needham, Massachusetts, with his wife and three children.
TOPICS
Growth – No Matter What
Competing in an Age of Globalizing Markets
Tuning the Innovation Machine
Leading Growth – Obsessed Organization
National Policy for a Globalizing Economy
BOOKS
Double-Digit Growth: How Great Companies Achieve it – No Matter What
The Discipline of Market Leaders

PAST CLIENTS
Adidas
Comerica
Duke University
General Mills
Land O’Lakes
Novartis
Raytheon
Sprint Nextel
Virgin Atlantic
At&T
ConAgra Foods
Experian
Hilton
McKesson
PepsiCo
Siemens Medical
Sun Microsystems
YUM Brands
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