A rare blend of analytical entrepreneur and perceptive warmth, Sara Canaday has a unique gift for helping high-potential professionals achieve their best.

Sara began her journey working full-time while earning an MBA. As she climbed the ladder of corporate America, she repeatedly observed a surprising phenomenon: the most successful people weren’t necessarily the ones with the highest IQ or best job skills. She recognized, instead, that career advancement was much more closely linked to how people applied their knowledge and talents — their capacity to collaborate, communicate, and influence others.

Because of this revelation early on, Sara developed an uncanny ability to pinpoint the pivotal attributes that could make or break a career, and she was able to convey that information in a compassionately candid way. Colleagues, subordinates, and superiors alike frequently approached Sara for her advice on overcoming career hurdles and developing strategies to increase their personal market value. Despite reaching an executive position in operations with a major company, Sara realized that helping others maximize their career potential was truly her life’s work.

Today, Sara is happily fulfilling that commitment as a speaker, consultant, coach, author, and owner of her rapidly growing firm, Sara Canaday & Associates. Her firm has given her the opportunity to mentor and support thousands of people in diverse situations, inspiring many of them to move from insight to action with dramatic career results.

Sara lives in Austin, Texas, with her husband, Brandon; her daughter, Taylor; and her son, Cole. She proudly follows the same advice she shares with her clients: be honest with yourself, never stop finding ways to improve, and — if all else fails — head to Starbucks for a Double Mocha Latte with extra whipped cream.