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Terri Sjodin
Principal and Founder of Sjodin Communications
Terri Sjodin is a renowned speaker, author, and entrepreneur, recognized for her expertise in helping professionals enhance their persuasive presentation skills. With over thirty years of experience, she founded Sjodin Communications from a small home office and has since built an impressive client list, including Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress.
Terri is the author of several influential books, including Scrappy and the New York Times Best Seller, Small Message, Big Impact (Penguin/Portfolio). Her book also earned spots on the Wall Street Journal Hardcover Business Bestseller list and the USA Today Money bestseller list. Her latest work, Presentation Ready, is based on a multi-year, three-phase research study and was published by McGraw-Hill.
In recognition of her excellence in the speaking industry, Terri was inducted into the NSA Speaker Hall of Fame in July 2012. The CPAE (Certified Professional Speaker Award) is the highest lifetime honor for speaking excellence, awarded to those who excel in material, style, experience, delivery, image, professionalism, and communication. Additionally, Terri has earned the prestigious CSP (Certified Speaking Professional) designation, held by less than 12% of the 5,000 members of the International Federation for Professional Speakers. She was also named one of the Top 5 Women in Business by the Orange County Business Journal.
Beyond her entrepreneurial and writing success, Terri is a sought-after LinkedIn Learning Instructor and a frequent guest on national radio and TV talk shows, including The Today Show, Bloomberg, CNN, CNBC, and various industry podcasts.
Terri’s commitment to social causes is evident in her service on the Orange County Board of Trustees for Olive Crest, an organization dedicated to preventing child abuse, supporting at-risk children, and preserving families.
Terri graduated from San Diego State University with a Bachelor of Arts in Speech Communication. Before founding her own company, she was a top sales producer with both The Achievement Group and Resource Dynamics.
Terri blends academic communication theory with real-world sales experience, accumulated over thousands of business presentations across the country. As a result, she’s known for advising today’s professionals on how to become more polished and persuasive presenters in a constantly evolving marketplace.
Terri is a high-content speaker with a unique, real-world approach. Her presentations are fresh, engaging, and practical, filled with actionable strategies that professionals can implement immediately to achieve results. Many consider Terri to be today’s sales professionals' speech coach, offering street-smart techniques that drive success.
TOPICS
Presentation Ready: Exploring the Art of Presenting Persuasively
Building Your Persuasive Case
The Scrappy Advantage… It’s About Choosing to Play Big!
BOOKS
Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes
Scrappy: A Little Book About Choosing to Play Big
Small Message, Big Impact
New Sales Speak

PAST CLIENTS
Ameritech
B. Braun Medical
Coldwell Banker Commercial
Draeger Medical
First American Home Warranty
Guaranty Bank
Health Net
Incentive Marketing Association
Lincoln Financial Advisors
Million Dollar Roundtable – Mainstage Toronto
New York Life
Pacific Financial Group
Straumann Group
Thomson Reuters
US Postal Service
Western Surety
YMCA
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